FOR PARENTS

Parents, you are your child's biggest supporters, advocates, mentors. It is your attitude towards youth sports that shapes your child's opinions. You are their first coach. Making positive changes in youth sports starts with you. Our goal with the Educate to Navigate Initiative is to make youth basketball about the athletes, the coaches, and the sport, not the money. The business of youth sports have become a $70 Billion industry. So where does all that money go? Hint: it's not to athletes (or their families.) It's going to corporations that have turned children into profit. So what can you do about it as a parent?